Your Campaign Journey with Bad Twin Capital

Onboarding and campaign execution overview

Phase 1 — Campaign Preparation (~3–4 weeks)

After you submit your onboarding form, our team builds the foundation of your outreach campaign:

• Email copywriting & target list building — our Campaign Strategist writes your outreach copy and builds your investor target list
• Email infrastructure setup — we purchase alias domains similar to your company name (e.g., [email protected]) and warm the inboxes to ensure strong deliverability
• Kickoff call — we align on strategy and finalize your campaign requirements

Your Team

• Campaign Strategist — builds and refines your investor email campaign and outreach list
• Analyst — manages your email inboxes and investor communication to book qualified intro calls on your behalf

Phase 2 — Outreach & Booking Calls (~3 months)

Once your campaign is live:

• The Analyst sends emails from an alias account under your name and company domain
• They manage investor replies and work to book intro calls directly onto your calendar
• When a call is booked it lands on your connected calendar, and we're notified automatically
• If an investor question goes beyond the standard, the Analyst tags you in Slack — please reply in-thread so everything stays in one place

You take the intro calls we book for you. Our marketing team and analyst focus on building, running, and monitoring the campaigns that fill your calendar.